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The Advertising Impact of an I...
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Consumer behaviour
67
Konsumentenverhalten
65
Advertising effects
64
Werbewirkung
64
Belgium
54
Belgien
46
Advertising
43
Werbung
42
Brand management
26
Markenführung
26
Brand image
20
Markenimage
19
Product Placement
19
Product placement
19
Internet marketing
18
Online-Marketing
18
Fernsehwerbung
15
Marketing management
15
Marketingmanagement
15
Television advertising
15
Emotion
12
Psychology of advertising
12
Werbepsychologie
12
Children
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Kinder
10
Marketing
10
Social Web
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Social web
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Target group
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Virales Marketing
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Automotive market
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Computerspiel
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English
200
Undetermined
44
Dutch
12
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Pelsmacker, Patrick de
161
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Cauberghe, Verolien
40
Geuens, Maggie
39
Janssens, Wim
20
Pelsmacker, Patrick De
17
Hudders, Liselot
15
Moons, Ingrid
15
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Faseur, Tine
5
Goos, Peter
5
Kazakova, Snezhanka
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Eisend, Martin
4
Mielants, Caroline
4
Panic, Katarina
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Yu, Shubin
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Claeys, An-Sofie
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
18
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
16
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of Business Research
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
International Marketing Review
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
European Advertising Academy
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of advertising research
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
2
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Source
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ECONIS (ZBW)
183
OLC EcoSci
38
Other ZBW resources
20
RePEc
8
USB Cologne (EcoSocSci)
7
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71
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
72
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
73
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
74
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
75
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003711384
Saved in:
76
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
77
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
78
Export intensity and the competitive intelligence of exporting companies : evidence from Belgium and South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
-
2006
Persistent link: https://www.econbiz.de/10003388805
Saved in:
79
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
80
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
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