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Interactive integrated marketi...
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Marketing management
22
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Marketingmanagement
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19
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17
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13
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Schultz, Don E.
167
Schibrowsky, John A.
36
Peltier, James W.
34
Peltier, James
17
Kitchen, Philip J.
16
Block, Martin P.
10
Nill, Alexander
9
Kerr, Gayle
6
Block, Martin
5
Dahl, Andrew J.
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Cummins, Shannon
4
Drago, William
4
Hay, Amanda
4
Lapidus, Richard S.
4
Malthouse, Edward C.
4
Pomirleanu, Nadia
4
Raman, Kalyan
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Nill, Alexander F.
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Tannenbaum, Stanley I.
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Zhao, Yushan
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2
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2
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Biraghi, Silvia
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Collins, Robert H.
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Drago, William A.
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Gambetti, Rossella C.
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Gray, Deborah M.
2
Hayman, Dana
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LABRECQUE, LAUREN I.
2
Li, Tao
2
MILNE, GEORGE R.
2
Manser Payne, Elizabeth
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of marketing education : JME
17
Journal of advertising research
13
Journal of marketing communications
12
Journal of Research in Interactive Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing : EJM
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
European Journal of Marketing
4
International journal of advertising : the quarterly review of marketing communications
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of Consumer Marketing
3
Journal of business research : JBR
3
International small business journal
2
International small business journal : researching entrepreneurship
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of Indian business research
2
Journal of Small Business and Enterprise Development
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
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Strategic change : SC ; briefings in entrepreneurial finance
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Advertising theory
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Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of Services Marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising
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OLC EcoSci
117
ECONIS (ZBW)
66
Other ZBW resources
25
USB Cologne (EcoSocSci)
12
RePEc
6
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1
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
Saved in:
2
Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
; …
- In:
Journal of advertising research
42
(
2002
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
Saved in:
3
Virtual Communities and the Assessment of Online Marketing Education
Peltier, James W.
;
Drago, William
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
25
(
2003
)
3
,
pp. 260
Persistent link: https://www.econbiz.de/10006251261
Saved in:
4
The Dark Side of Experiential Learning Activities
Schibrowsky, John A.
;
Peltier, James W.
- In:
Journal of marketing education : JME
(
1995
),
pp. 13-24
Persistent link: https://www.econbiz.de/10007303549
Saved in:
5
Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience
Peltier, James W.
;
Schibrowsky, John A.
;
Kleimenhagen, Arno
- In:
Journal of marketing education : JME
(
1995
),
pp. 59-70
Persistent link: https://www.econbiz.de/10007332867
Saved in:
6
Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.
;
Peltier, James W.
;
Collins, Robert H.
- In:
Journal of marketing education : JME
21
(
1999
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10007375740
Saved in:
7
Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.
;
Peltier, James W.
;
Collins, Robert H.
- In:
Journal of marketing education : JME
(
1999
),
pp. 34-43
Persistent link: https://www.econbiz.de/10007341239
Saved in:
8
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.
;
Schibrowsky, John A.
;
Yushan Zhao
- In:
International small business journal
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
Saved in:
9
The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Peltier, James W.
;
Schibrowsky, John A.
;
Drago, William
- In:
Journal of marketing education : JME
29
(
2007
)
2
,
pp. 140-153
Persistent link: https://www.econbiz.de/10007758339
Saved in:
10
The state of internet marketing research: A review of the literature and future research directions
Schibrowsky, John A.
;
Peltier, James W.
;
Nill, Alexander
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 722-733
Persistent link: https://www.econbiz.de/10007763295
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