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A Contingency Approach: The Ef...
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Stafford, Marla Royne
92
Stafford, Thomas F.
35
Day, Ellen
22
Royne Stafford, Marla
9
Fox, Alexa K.
8
Levy, Marian
8
Bienstock, Carol C.
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Kowalczyk, Christine M.
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Coleman, Joshua T.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Pharmaceutical and Healthcare Marketing
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International Marketing Review
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
74
OLC EcoSci
42
Other ZBW resources
16
RePEc
9
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1
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
Saved in:
2
Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Day, Ellen
;
Stafford, Marla Royne
- In:
Journal of retailing
73
(
1997
)
2
,
pp. 211-234
Persistent link: https://www.econbiz.de/10006630284
Saved in:
3
Opportunities for Involvement Research: A Scale-Development Approach
Day, Ellen
;
Stafford, Marla Royne
;
Camacho, Alejandro
- In:
Journal of advertising : official publication of the …
24
(
1995
)
3
,
pp. 69
Persistent link: https://www.econbiz.de/10008128770
Saved in:
4
Retail Services Advertising: The Effects of Appeal, Medium, and Service
Stafford, Marla Royne
;
Day, Ellen
- In:
Journal of advertising : official publication of the …
24
(
1995
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008129210
Saved in:
5
Determinants of service quality and satisfaction in the auto casualty claims process - Examines service quality and customer satisfaction in the insurance industry
Stafford, Marla Royne
;
Stafford, Thomas F.
;
Wells, Brenda P.
- In:
The journal of services marketing
12
(
1998
)
6
,
pp. 426-440
Persistent link: https://www.econbiz.de/10007348862
Saved in:
6
Reaction effects in participant observation: a response
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
Saved in:
7
Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
Saved in:
8
Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.
;
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
Saved in:
9
Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web...
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
Saved in:
10
Industrial buyers' perceptions of industrial salespersons
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
The journal of business & industrial marketing
18
(
2003
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10007034655
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