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Rhetorical Action in Professional Space: Information Architecture as Critical Practice
Salvo, Michael J. - In: Journal of business and technical communication : JBTC 18 (2004) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10008117775
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Forecasting bank portfolios
Jacobson, Robert - In: Risk and capital adequacy in commercial banks, (pp. 249-270). 1981
Persistent link: https://www.econbiz.de/10003057967
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Distinguishing among competing theories of the market share effect
Jacobson, Robert - In: Journal of marketing 52 (1988) 4, pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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Market orientation and business performance : an analysis of panel data
Narver, John C.; Jacobson, Robert; Slater, Stanley F. - 1993
Persistent link: https://www.econbiz.de/10000877330
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The recency of technological inputs and financial performance
Heeley, Michael B.; Jacobson, Robert - In: Strategic management journal 29 (2008) 7, pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
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Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
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Financial markets research in marketing : comment
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 46 (2009) 3, pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986