Pankiw, Stephanie A.; Phillips, Barbara J.; Williams, … - In: Qualitative Market Research: An International Journal 24 (2020) 3, pp. 302-325
Purpose: Luxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in CSR activities, it is unclear if luxury brands communicate these CSR activities to consumers. Therefore, this study...