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Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010
Persistent link: https://www.econbiz.de/10003922786
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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
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Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher; Alpert, Frank; Roberts, Carissa - In: Customer engagement : contemporary issues and challenges, (pp. 171-192). 2016
Persistent link: https://www.econbiz.de/10011430758
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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank - In: Journal of retailing and consumer services 26 (2015), pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
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Forecasting consumer perception of innovativeness
Lowe, Ben; Alpert, Frank - In: Technovation : the international journal of … 45/46 (2015), pp. 1-14
Persistent link: https://www.econbiz.de/10011563548
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The relative influence of pioneer and follower price on reference price and value perceptions
Lowe, Ben; Alpert, Frank - In: The journal of product & brand management 19 (2010) 7, pp. 504-511
Persistent link: https://www.econbiz.de/10008772581
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251