Purpose: Marketing theory is unclear about the strategic role of the marketing department in a firm. Marketing practice often relegates the Marketing department to functions such as advertising. This paper addresses these issues by reviving Drucker and Kotler's vision for a Marketing department...

Peer-to-peer accommodation (P2P), a major industry of the new sharing economy, has emerged as a disruptive innovation for the $762 billion traditional accommodation industry. This study contributes to the nascent field of peer-to-peer accommodation research by exploring customer motivations and...

<title>ABSTRACT</title> Understanding what consumers expect from a service provider prior to consumption is necessary for marketers because expectations provide a standard of comparison against which consumers judge the performance of that service provider. This study is an in-depth investigation into...

With formal trade barriers in Japan virtually eliminated, attention has turned to the structural or non-tariff barriers that might help explain persistent trade deficits with Japan that the US and many other countries have experienced. In this study, the first empirical examination of its kind,...