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Digital dawn: a revolution in movie distribution?

Silver, Jon; Alpert, Frank - In: Business horizons 46 (2003) 5, pp. 57-66

Persistent link: https://www.econbiz.de/10006168758

Retail Buyer Decision-making in Japan: What US Sellers Need to Know

Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International business review : the official journal of … 6 (1997) 2, pp. 91-112

Persistent link: https://www.econbiz.de/10005984480

The relative influence of pioneer and follower price on reference price and value perceptions

Lowe, Ben; Alpert, Frank - In: The journal of product & brand management 19 (2010) 7, pp. 504-512

Persistent link: https://www.econbiz.de/10008720141

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7, pp. 590-612

Persistent link: https://www.econbiz.de/10008416738

Total customer engagement: designing and aligning key strategic elements to achieve growth

Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-210

Persistent link: https://www.econbiz.de/10008426048

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612

Persistent link: https://www.econbiz.de/10007901905

Viewpoint - Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International marketing review 18 (2001) 2, pp. 160-187

Persistent link: https://www.econbiz.de/10006273050

An application of Keller's brand equity model in a B2B context

Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10009853806

No such thing as a free app : a taxonomy of freemium business models and user archetypes in the mobile game market

Salehudin, Imam; Alpert, Frank - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 121-142

Manuscript type: Research Paper. Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a...

Persistent link: https://www.econbiz.de/10012886850

To pay or not to pay : understanding mobile game app users' unwillingness to pay for in-app purchases

Salehudin, Imam; Alpert, Frank - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 633-647

Persistent link: https://www.econbiz.de/10013536270