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Is social norm marketing effective? : a case study in domestic electricity consumption

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Online grocery shopping: the influence of situational factors

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Marketing social norms: Social marketing and the ‘social norm approach’

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Is social norms marketing effective?: A case study in domestic electricity consumption

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Web Survey Bias: Sample or Mode Effect?

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The role of situational variables in online grocery shopping in the UK

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CAQDAS: a supplementary tool for qualitative market research

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Is social norms marketing effective?

Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European Journal of Marketing 47 (2013) 9, pp. 1458-1475

Purpose – The purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own consumption and feedback of both their own consumption...

Persistent link: https://www.econbiz.de/10014724313