Purpose: The purpose of this study is uncovering the connotative and symbolic meaning of “luxury-lite brands” [轻奢]. Design/methodology/approach: Applying mixed methods, this study conducted two studies: (1) a semiotic analysis of a focus group discussion and 10 interviews on luxury-lite...

Purpose: This paper aims to examine the influence of different self-presentation strategies (cultural, personal and informational posts) and interactivity on luxury brands’ social media advertising. Design/methodology/approach: Three pre-tests and a main experiment collected responses from...

We show that Quantitative Easing (QE) stimulates investment via a corporate-bond lending channel. Fed's large-scale purchases of MBS and treasuries creates a vacuum of safe assets, prompting safer firms to invest by issuing relatively "safe" bonds. Using micro-data around QE, we find that QE...

We show that Quantitative Easing (QE) stimulates investment via a corporate-bond lending channel. Fed's large-scale asset purchases of MBS and treasuries through QE creates a vacuum of safe assets, prompting safer firms to invest more by issuing relatively "safe'' bonds. Using micro-data around...

This paper introduces a unified framework of counterfactual estimation for time-series cross-sectional data, which estimates the average treatment effect on the treated by directly imputing treated counterfactuals. Its special cases include several newly developed methods, such as the fixed...