pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.

Supply chain strategy is one of the main prerogatives of a corporate board. How does corporate board diversity affect buyer-supplier relationships? Following a requirement for California firms to increase board gender diversity, affected buyers consolidated their supply base by reducing...

We show that Quantitative Easing (QE) stimulates investment via a corporate-bond lending channel. Fed's large-scale purchases of MBS and treasuries creates a vacuum of safe assets, prompting safer firms to invest by issuing relatively "safe" bonds. Using micro-data around QE, we find that QE...

Purpose: The purpose of this study is uncovering the connotative and symbolic meaning of “luxury-lite brands” [轻奢]. Design/methodology/approach: Applying mixed methods, this study conducted two studies: (1) a semiotic analysis of a focus group discussion and 10 interviews on luxury-lite...

Purpose: This paper aims to examine the influence of different self-presentation strategies (cultural, personal and informational posts) and interactivity on luxury brands’ social media advertising. Design/methodology/approach: Three pre-tests and a main experiment collected responses from...

The form and water uptake characteristics of the fine root system in a 5-year-old triploid Populus tomentosa plantation were investigated to make recommendations related to irrigation water management for P. tomentosa plantation. Fine roots for analysis were collected from 2106 soil cores taken...