Purpose – The paper aims to fill a gap in the literature in relation to the determinants of customer value within the research and development (R&D) industry and word‐of‐mouth. It investigates whether context specific variables, such as organizational type and contract length, change...

The path to commercialisation is fraught for all innovating businesses. This is as true for businesses developing the much research high-tech innovation as it is the less frequently studied low-technology innovation. In this case study we explore the pathway to commercialisation of a low-tech,...

Conventional practice in modelling requires checking that the model implementation is correct with respect to its conceptualisation (verification) and that corresponds to and explains the real world phenomenon modelled (validation). Agent-based models (ABM) have been applied in many scientific...