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EQUITY ANALYSIS - GOING NEGATI...
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37
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25
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ECONIS (ZBW)
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101
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
Saved in:
102
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
103
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
104
Petals on a wet, black brand : the place of poetry in consumer culture theory
Brown, Stephen
-
2014
Persistent link: https://www.econbiz.de/10010475710
Saved in:
105
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
106
Wake up and smell the coffin : an introspective obituary
Brown, Stephen
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 461-466
Persistent link: https://www.econbiz.de/10009512753
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107
There's a scholar born every minute : this way to the eejit
Brown, Stephen
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 324-330
Persistent link: https://www.econbiz.de/10009561211
Saved in:
108
Justice pénale internationale et violences électorales : les enjeux de la CPI au Kenya
Brown, Stephen
- In:
Revue tiers monde
205
(
2011
),
pp. 85-100
Persistent link: https://www.econbiz.de/10008937989
Saved in:
109
It's a kinda magic : adventures in alchemy
Brown, Stephen
- In:
Marketing : metaphors and metamorphosis
,
(pp. 88-101)
.
2008
Persistent link: https://www.econbiz.de/10003746813
Saved in:
110
How to win sales and influence customers : a black swan story
Brown, Stephen
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
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