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Brown, Stephen - 2016

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

Persistent link: https://www.econbiz.de/10011538916

Postmodern marketing : dead and buried or alive and kicking?

Brown, Stephen - In: The marketing book, (pp. 21-36). 2016

Persistent link: https://www.econbiz.de/10011471624

Begin as you mean to go on : reflections on the rhetoric of research

Brown, Stephen - In: Contemporary consumer culture theory, (pp. 175-194). 2017

Persistent link: https://www.econbiz.de/10011665523

Place brand biography : something special or same old story?

Brown, Stephen - In: Handbook on place branding and marketing, (pp. 178-200). 2017

Persistent link: https://www.econbiz.de/10011685170

Stanley Hollander's T-shirt test : where marketing history meets psychogeography

Brown, Stephen - In: Journal of historical research in marketing 9 (2017) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10011697048

Confessions of a radical reactionary : rhetoric and reality

Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872

Persistent link: https://www.econbiz.de/10011746438

Dead brand walking : on the paradoxes and perversities of branding

Brown, Stephen - In: The Routledge companion to contemporary brand management, (pp. 92-106). 2016

Persistent link: https://www.econbiz.de/10011515370

Finance and accounts

Brown, Stephen - In: The business guide : investment and trade in the UK, (pp. 50-55). 2016

Persistent link: https://www.econbiz.de/10011950049

Retro Galore! : is there no end to nostalgia?

Brown, Stephen - In: Journal of customer behaviour 17 (2018) 1/2, pp. 9-29

Persistent link: https://www.econbiz.de/10011936105

Let's do the time warp again: a marketing manifesto for retro revolutionaries

Brown, Stephen - In: The future of marketing : critical 21st century perspectives, (pp. 125-139). 2003

Persistent link: https://www.econbiz.de/10001737373

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