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The impact of a product's country-of-origin on compromise and attraction effects

Chuang, Shih-Chieh; Yen, HsiuJu Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 279-291

Persistent link: https://www.econbiz.de/10003549621

Product option framing under the influence of a promotion versus prevention focus

Cheng, Yin-hui; Yen, HsiuJu Rebecca; Chuang, Shih-chieh; … - In: Journal of economic psychology : research in economic … 39 (2013), pp. 402-413

Persistent link: https://www.econbiz.de/10010236086

The effect of incidental affect on preference for the status quo

Yen, HsiuJu Rebecca; Chuang, Shih-chieh - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 522-537

Persistent link: https://www.econbiz.de/10003800591

Product option framing under the influence of a promotion versus prevention focus

Cheng, Yin-Hui; Yen, HsiuJu Rebecca; Chuang, Shih-Chieh; … - In: Journal of Economic Psychology 39 (2013) C, pp. 402-413

Investigations into the option framing effect involve the use of a subtractive versus an additive option-framing method to gauge their impact on consumer behaviors. This research examines how option framing could affect choice decisions as a function of a consumer’s goal orientation. Study 1...

Persistent link: https://www.econbiz.de/10011051338

Risk-reducing signals for new online retailers: a study of single and multiple signalling effects

Yen, HsiuJu Rebecca - In: International journal of internet marketing and … 3 (2006) 4, pp. 299-317

Persistent link: https://www.econbiz.de/10003444413

Do organizational citizenship behaviors lead to information system success? : testing the mediation effects of integration climate and project management

Yen, HsiuJu Rebecca; Li, Eldon Yu-zen; Niehoff, Brian P. - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 394-402

Persistent link: https://www.econbiz.de/10003767002

Good soldiers on the web : understanding the drivers of participation in online communities of consumption

Yen, HsiuJu Rebecca; Hsu, Sheila Hsuan-yu; Huang, Chun-yao - In: International journal of electronic commerce : IJEC 15 (2010/11) 4, pp. 89-120

Persistent link: https://www.econbiz.de/10009267729

Assessing ERP post-implementation success at the individual level : revisiting the role of service quality

Hsu, Pei-Fang; Yen, HsiuJu Rebecca; Chung, Jung-Ching - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 925-942

Persistent link: https://www.econbiz.de/10011416907

Introduction to the special cluster on managing technology-service fusion innovation

Chang, Yuan-chieh; Yen, HsiuJu Rebecca - In: Technovation : the international journal of … 32 (2012) 7/8, pp. 415-418

Persistent link: https://www.econbiz.de/10009659379

Co-authorship networks and research impact : a social capital perspective

Li, Eldon Yu-zen; Liao, Chien Hsiang; Yen, HsiuJu Rebecca - In: Research policy : policy, management and economic … 42 (2013) 9, pp. 1515-1530

Persistent link: https://www.econbiz.de/10010246969