Is market knowledge useful in generating innovation and why are some companies able to use market knowledge to generate innovation more than others? This article presents in-depth data on four companies facing the challenge of continuous innovation in different industrial settings and shows how...

In this study the authors propose a distinction between two approaches to market information, rooted in the marked-based learning theory. The two approaches are conceptualized and operationalized on the basis of their differences along three processes: generation, dissemination and use of market...