Purpose – This paper aims to investigate the factors enabling or hindering the simultaneous pursuit of volume flexibility and mix flexibility within a supply chain through the lens of a manufacturing plant seeking to implement a build‐to‐order (BTO) strategy. Design/methodology/approach...

Purpose – The operational outcomes of form postponement (FP) have been increasingly investigated in the last two decades under the effects of escalating product variety and diffusion of mass customisation strategies. However, conflicting or hard‐to‐relate findings are quite frequent in the...

Purpose: The development of mass-customization capability (MCC) is crucial for a growing number of manufacturing firms nowadays and presents great challenges, especially in the area of operations management. The purpose of this paper is to provide insights into which individual competencies...

Purpose: The operational capability of mass customization (MC) allows consumers to obtain products tailored to their idiosyncratic needs. This study aims to provide insights into the potential of this capability for countering a product's liability of foreignness – the negative effect of the...