Paper prepared for presentation at the Second International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC) Montpellier (France), 14th and 15th November 2005

Purpose – The purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food consumption style and to identify interesting consumer clusters for innovative food products development. Design/methodology/approach – The data for this research were...