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This volume addresses the challenges that can arise when individuals from technical, business, and legal environments must converge on the goal of commercialization. Specifically, it brings together studies from organizational behavior, marketing, economic, and sociological perspectives on...
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Profiting from technological innovation is a key strategic challenge in technology-intensive industries. This book presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
Persistent link: https://www.econbiz.de/10012688164
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