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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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Commitment and Its Consequences in the American Agency System of Selling Insurance
Anderson, Erin
;
Ross Jr, William T.
;
Weitz, Barton
- In:
The journal of risk and insurance : the journal of the …
65
(
1998
)
4
,
pp. 637-670
Persistent link: https://www.econbiz.de/10007346053
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2
Tradeoffs Between Price and Quality: How a Value Index Affects Preference Formation
Creyer, Elizabeth H.
;
Ross Jr, William T.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 280-302
Persistent link: https://www.econbiz.de/10007364719
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3
Social Contracts and Marketing Ethics
Dunfee, Thomas W.
;
Smith, N.Craig
;
Ross Jr, William T.
- In:
Journal of marketing
63
(
1999
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10005966972
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4
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas
;
Ross Jr, William T.
;
Baldasare, Patrick M.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10005979233
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5
Performance in Principal-Agent Dyads: The Causes and Consequences of Perceived Asymmetry of Commitment to the Relationship
Ross Jr, William T.
;
Anderson, Erin
;
Weitz, Barton
- In:
Management science : journal of the Institute for …
43
(
1997
)
5
,
pp. 680-704
Persistent link: https://www.econbiz.de/10006100393
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6
A Typology of Situational Factors: Impact on Salesperson Decision-Making about Ethical Issues
Ross Jr, William T.
;
Robertson, Diana C.
- In:
Journal of business ethics : JOBE
46
(
2003
)
3
,
pp. 213-234
Persistent link: https://www.econbiz.de/10006887119
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7
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
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8
Interpreting Interactions: Raw Means or Residual Means?
Ross Jr, William T.
;
Creyer, Elizabeth H.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 330
Persistent link: https://www.econbiz.de/10006687947
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9
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas
;
Ross Jr, William T.
;
Tsiros, Michael
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
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10
REGULAR FEATURES - The Ombudsman: Reaction to Armstrong's "Management Folklore and Management Science"
Miser, Hugh J.
;
Ross Jr, William T.
;
Armstrong, J.Scott
; …
- In:
Interfaces : the INFORMS journal on the practice of …
28
(
1998
)
4
,
pp. 81-93
Persistent link: https://www.econbiz.de/10006304083
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