Purpose – The two main objectives of this study are to systematically and formally test for differences in the impact of various determinants of e‐commerce adoption depending on the current level of e‐commerce, and to investigate the possible direct impact of the current level of adoption...

Do customers increase or decrease their spending in response to the introduction of an informational website? To answer this question, this study considers the effects of the introduction and use of an informational website by a large national retailer on offline customer buying behavior. More...

While mass customization is the tailoring of products and services to the needs and wants of individual customers, web site customization is the tailoring of web sites to individual customers? preferences. Based on a review of site customization applications, the authors propose a model with...

Decision-making in the field of information systems has become more complex due to a larger number of alternatives, multiple and sometimes conflicting goals, and an increasingly turbulent environment. In this paper we explore the appropriateness of Analytic Hierarchy Process to support I/S...

Although only few managers deny the potential of the Internet, many are struggling with the question how their company can best exploit electronic commerce. Managers need tools that guide them in their quest for effective Web applications. In this paper, we present three models that provide...

Accurate measurement of marketing performance is an important topic for both marketing academics and marketing managers. Many researchers have recognized that marketing performance measurement should go beyond financial measurement. In this paper we propose a conceptual framework that models...