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Multiple Messages to Retain Retailers: Signaling New Product Demand - Optimal mix of wholesale price, advertising, and slotting allowance.
Desai, Preyas S. - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 381-389
Persistent link: https://www.econbiz.de/10006904284
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Aggregate versus Product-Specific Pricing: Implications for Franchise and Traditional Channels
Desai, Preyas S.; Srinivasan, Kannan - In: Journal of retailing 72 (1996) 4, pp. 357-382
Persistent link: https://www.econbiz.de/10006632676
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The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Bruce, Norris; Desai, Preyas S.; Staelin, Richard - In: Journal of marketing research : JMR 42 (2005) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10006641608
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Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling - A resolution of the durable dilemma
Desai, Preyas S.; Purohit, Devavrat - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10006914060
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Channel Coordination Mechanisms for Customer Satisfaction
Chu, Wujin; Desai, Preyas S. - In: Marketing science : the marketing journal of the … 14 (1995) 4, pp. 343-359
Persistent link: https://www.econbiz.de/10006941022
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A ORGANIZATIONAL DYNAMICS - Quality segmentation in spatial markets: When does cannibalization affect product line design? Af:170
Desai, Preyas S. - In: Operations research, Management science : OR MS ; the … 42 (2002) 3, pp. 249-250
Persistent link: https://www.econbiz.de/10006509413
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In-Store Media and Distribution Channel Coordination
Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10008375646
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Editorial-Marketing Science: Marketing and Science
Desai, Preyas S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10008817964
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Editorial-Marketing Science Replication and Disclosure Policy
Desai, Preyas S. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010071028
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Durable good, extended warranty and channel coordination
Desai, Preyas S.; Padmanabhan, Paddy - In: Review of marketing science 2 (2004) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10009932572