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When Old Is Gold: The Role of...
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Consumer behaviour
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Desai, Preyas S.
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Kalra, Ajay
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12
Srinivasan, Kannan
10
Shi, Mengze
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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21
An Empirical Analysis of Strategic Groups in the Airline Industry using Latent Class Regressions
Murthi, B.P.S.
;
Rasheed, Abdul A
;
Goll, Irene
- In:
Managerial and Decision Economics
34
(
2013
)
2
,
pp. 59-73
Persistent link: https://www.econbiz.de/10010826570
Saved in:
22
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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23
Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
Saved in:
24
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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25
Signaling quality through specialization
Kalra, Ajay
;
Li, Shibo
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10003708877
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26
The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Kalra, Ajay
;
Soberman, David A.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 32-47
Persistent link: https://www.econbiz.de/10003709041
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27
Should consumers use the halo to form product evaluations?
Boatwright, Peter
;
Kalra, Ajay
;
Zhang, Wei
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003709962
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28
The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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29
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
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30
Understanding responses to contradictory information about products
Kalra, Ajay
;
Li, Shibo
;
Zhang, Wei
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794
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