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<b>Editorial</b>--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Desai, Preyas S.; Bell, David; Lilien, Gary; Soberman, David - In: Marketing Science 31 (2012) 1, pp. 1-3

No abstract available.

Persistent link: https://www.econbiz.de/10010990370

Advertising Fee in Business-Format Franchising

Desai, Preyas S. - In: Management Science 43 (1997) 10, pp. 1401-1419

Most franchisors charge an advertising fee in addition to the better known royalty and franchise fee. We study the role of the advertising fee in improving channel coordination. We begin our analysis with a simple case of one franchisor dealing with two identical franchisees and find that the...

Persistent link: https://www.econbiz.de/10009214079

Editorial--Marketing Science: Marketing and Science

Desai, Preyas S. - In: Marketing Science 30 (2011) 1, pp. 1-3

No abstract available.

Persistent link: https://www.econbiz.de/10009218491

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep K.; Desai, Preyas S. - In: Management Science 57 (2011) 9, pp. 1511-1511

No abstract available.

Persistent link: https://www.econbiz.de/10009293029

Music Downloads and the Flip Side of Digital Rights Management

Vernik, Dinah A.; Purohit, Devavrat; Desai, Preyas S. - In: Marketing Science 30 (2011) 6, pp. 1011-1027

Digital rights management (DRM) is an important yet controversial issue in the information goods markets. Although DRM is supposed to help copyright owners by protecting digital content from illegal copying or distribution, it is controversial because DRM imposes restrictions on even legal...

Persistent link: https://www.econbiz.de/10010837174

Research Note--The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods

Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Management Science 53 (2007) 1, pp. 150-158

Firms often have to make their production decisions under conditions of demand uncertainty. This is especially true for product categories such as automobiles and technology goods where the lead time needed for manufacturing forces firms to make production decisions well in advance of the...

Persistent link: https://www.econbiz.de/10009204159

Advertising Fee in Business-Format Franchising

Desai, Preyas S. - In: Management science : journal of the Institute for … 43 (1997) 10, pp. 1401-1419

Persistent link: https://www.econbiz.de/10006100257

Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Desai, Preyas S.; Srinivasan, Kannan - In: Management science : journal of the Institute for … 41 (1995) 10, pp. 1608-1623

Persistent link: https://www.econbiz.de/10006104166

"Let Me Talk to My Manager: Haggling in a Competitive Environment"

Desai, Preyas S.; Purohit, Devavrat - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 219-233

Persistent link: https://www.econbiz.de/10006880819

Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design? - When is 2

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 265-283

Persistent link: https://www.econbiz.de/10006899805