Purpose – The purpose of this paper is to proposes benevolent leadership development as a framework to incorporate principles of responsible management education to mainstream management curriculum, specifically within the context of leadership courses. Design/methodology/approach – The...

Purpose: This paper aims to investigate the impact of different types of corporate social responsibility (CSR; i.e. value-creating CSR, promotional CSR and philanthropic CSR) on consumer responses and the moderating role of corporate competence. Design/methodology/approach: The authors tested...

Purpose: This paper aims to clarify an important nuance by proposing that people attribute human mind to brands on two distinct dimensions: think and feel. Design/methodology/approach: Eight studies were conducted to first develop and validate the 14-item Brand Anthropomorphism Questionnaire,...

Purpose: Commodity display is an important cue for consumers’ prediction of the goods they purchase. Then why does a neat display (compared to a messy one) usually result in better product evaluation? This paper aims to discuss this issue. Design/methodology/approach: By conducting three lab...

Purpose: Little empirical research has examined the role of culture on the internal marketing-employee satisfaction (ES) relationship, and even fewer studies focus on this subject in the airline sector. This paper aims to assess whether culture moderates the contribution of internal marketing...

Purpose: The purpose of this paper is twofold: first, to examine a customer orientation mechanism through which abusive supervision influences retail salespeople’s job performance; and second, to investigate how abusive supervision’s effects may be moderated by the same leader’s use of...

Purpose: This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of consumer product attributes evaluations compared with other types of CSR. The study also uncovers...

Purpose: As the Chinese outbound travel market has become a paramount target for world tourism with significant growth potential, the purpose of this paper is to discuss the impact that the Chinese outbound travel market has on the European tourism industry. Design/methodology/approach: The...