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on branding
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 20
Persistent link: https://www.econbiz.de/10008139745
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BRANDING - Northern Rock has hurt itself - Ignoring personal service to focus on being cheap has shorn the bank of its brand equity
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2007), pp. 25
Persistent link: https://www.econbiz.de/10007798907
Cover Image
on branding
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 22
Persistent link: https://www.econbiz.de/10008104830
Cover Image
on branding
Ritson, Mark - In: Marketing : monthly magazine of the Institute of Marketing (2008), pp. 22
Persistent link: https://www.econbiz.de/10008105044