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The effect of individual professional critics on books’ sales : capturing selection biases from observable and unobservable factors
Caliendo, Marco; Clement, Michel; Shehu, Edlira - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10011399072
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Profiling donors of blood, money, and time : a simultaneous comparison of the German population
Shehu, Edlira; Langmaack, Ann-Christin; Felchle, Elena; … - In: Nonprofit management & leadership 25 (2014/15) 3, pp. 269-295
Persistent link: https://www.econbiz.de/10010517027
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The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
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Kundenbindung im Electronic Commerce : eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet
Blömeke, Eva; Clement, Michel; Shehu, Edlira; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 65 (2013) 1, pp. 63-96
Persistent link: https://www.econbiz.de/10009710782
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The influence of book advertising on sales in the German fiction book market
Shehu, Edlira; Prostka, Tim; Schmidt-Stölting, Christina; … - In: Journal of cultural economics 38 (2014) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10010362997
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Charts and demand : empirical generalizations on social influence
Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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Internationalisierung chniesischer Unternehmen : Implikationen für die internationale Managementforschung : implications for international management research
Schüler-Zhou, Yun; Schüller, Margot; Clement, Michel - In: Die Betriebswirtschaft : DBW 73 (2013) 5, pp. 361-378
Persistent link: https://www.econbiz.de/10010198023
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Gütemaße der logistischen Regression bei unbalancierten Stichproben
Christensen, Björn; Papies, Dominik; Proppe, Dennis; … - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 4, pp. 211-213
Persistent link: https://www.econbiz.de/10010340270
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Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.; Eggers, Felix; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448
Persistent link: https://www.econbiz.de/10011527120