Lusardi, Annamaria; Keller, Punam Anand; Keller, Adam M. - National Bureau of Economic Research (NBER) - 2009
In this study, we use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. We employed different methods, such as surveys, focus groups and in-depth interviews, to "listen" to employees' needs and...