Purpose: This study develops a belief-value-satisfaction model based on social cognitive theory. This paper aims to explain how relational virtual community (RVC) members’ beliefs on individual features and environments can be transformed into satisfaction through social learning strategies....

How to improve performance of software-as-a-service remains a problem. Drawing from the service-dominant logic, the relational view, and the social exchange theory, we develop a model to delineate the relationships between performance, relationship-specific services, and internal services. The...