Fisscher, Olaf A.M.; de Weerd‐Nederhof, Petra C. - In: The TQM Magazine 12 (2000) 6, pp. 408-421
Total quality management (TQM) for new product development (NPD) implies first, external quality (EQ): a focus on market demands and organizational embedding; second, internal quality (IQ): the efficiency of the primary NPD processes, and third, process quality (PQ): an orientation on...