By proposing the Benchmark Ratio of Insurance Penetration (BRIP) as a new paradigm for international insurance comparison, this paper makes a new assessment and comparison of insurance growth levels of certain countries as well as certain economic groups, and further discusses the policy...

Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including discounting to a zero price is common. We ask how price...

"Freemium” whereby a basic service level is provided free of charge but consumers are charged for more advanced features has become a popular business model for firms selling digital goods. However, it is not clear whether the launch of a free version helps or hurts the sale of an existing...

Surge pricing (dynamic pricing) is commonly used to coordinate supply and demand in the ride-sharing industry; however, its effect on driver behavior remains unclear. We examine how surge pricing causally affects driver earnings and labor supply patterns by leveraging a unique...

The mid-term and long-term growth potential of China's insurance industry is a subject of significant interest to governments, business and academia. In this paper, the “world insurance growth curve” is used in conjunction with estimates of China's future GDP growth to estimate the growth...