Asmussen, Christian G.; Benito, Gabriel R.G.; Petersen, Bent - In: International Business Review 18 (2009) 2, pp. 145-155
This article takes a critical look at the extant foreign entry mode research and argues that a richer and more and dynamic view is needed in order to provide a realistic presentation of how firms organize their foreign activities. While researchers have typically assumed a very limited range of...