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Examining the Impact of Servant Leadership on Sales Force Perforamance

Jaramillo, Fernando; Grisaffe, Douglas; Chonko, Lawrence; … - In: The journal of personal selling & sales management 29 (2009) 3, pp. 257-276

Persistent link: https://www.econbiz.de/10008274440

Examining the Impact of Servant Leadership on Salesperson's Turnover Intention

Jaramillo, Fernando; Grisaffe, Douglas; Chonko, Lawrence; … - In: The journal of personal selling & sales management 29 (2009) 4, pp. 351-366

Persistent link: https://www.econbiz.de/10008319497

Service performance-loyalty intentions link in a business-to-business context : the role of relational exchange outcomes and customer characteristics

Briggs, Elten; Grisaffe, Douglas - In: Journal of service research : JSR 13 (2010) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10003959015

Statistical Perceptual Maps : Using Confidence Region Ellipses to Enhance the Interpretations of Brand Positions in Multidimensional Scaling

Iacobucci, Dawn - 2019

Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...

Persistent link: https://www.econbiz.de/10012865994

Generation Y’s Ethical Ideology and Its Potential Workplace Implications

VanMeter, Rebecca; Grisaffe, Douglas; Chonko, Lawrence; … - In: Journal of Business Ethics 117 (2013) 1, pp. 93-109

Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined and organizations are being pressed to adapt...

Persistent link: https://www.econbiz.de/10010990062