Purpose: The purpose of this study is to highlight the role of qualitative research in service research. This study discusses what qualitative research is, what role it has in service research and what interest, rigor, relevance and richness mean for qualitative service research....

Purpose: The purpose of this paper is to provide authors with guidelines for carrying out excellent qualitative service research. It describes the features that editors and reviewers use to evaluate qualitative research and pinpoints what authors can do to improve their manuscripts for...

Purpose: The purpose of this paper is to examine consumers’ motives in signing up for a week-long voluntary simplicity experiment, No Impact Week (NIW), and reducing their consumption during and afterwards. Design/methodology/approach: The empirical data come from informants who filled out a...