White, John B.; Miles, Morgan P.; Levernier, William - In: Journal of Management Development 28 (2009) 5, pp. 407-413
Purpose – The purpose of this paper is to explore how AACSB might better position itself through brand management. Design/methodology/approach – The paper attempts to offer suggestions on a different branding strategy for AACSB Findings – The paper suggests that AACSB establishes different...