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Direct Selling : A Global and Social Business Model
Cochran, Sara L. - 2021
Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the...
Persistent link: https://www.econbiz.de/10013485643
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Analyzing risk response dynamics on the web : the case of Hurricane Katrina
Lee, Ka Lok (contributor); Meyer, Robert J. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003753249
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Count models based on Weibull interarrival times
McShane, Blake; Adrian, Moshe; Bradlow, Eric T.; Fader, … - In: Journal of business & economic statistics : JBES ; a … 26 (2008) 3, pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200
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Beyond conjoint analysis : advances in preference measurement
Netzer, Oded; Toubia, Olivier; Bradlow, Eric T.; Dahan, Ely - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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Barter markets for conjoint analysis
Ding, Min; Park, Young-Hoon; Bradlow, Eric T. - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 1003-1017
Persistent link: https://www.econbiz.de/10003865941
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Bayesian estimation of random-coefficients choice models using aggregate data
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of applied econometrics 24 (2009) 3, pp. 490-516
Persistent link: https://www.econbiz.de/10003825047
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Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
Hui, Sam K.; Bradlow, Eric T.; Fader, Peter - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10003895846