We examine grocery shopping paths using the traveling salesman problem (TSP) as a normative frame of reference. We define the TSP-path for each shopper as the shortest path that connects all of his purchases. We then decompose the length of each observed path into three components: the length of...

Consumers rank variety of assortment right behind location and price when naming reasons why they patronize their favorite stores. Consumers care about variety because they are more likely to find what they want when going to a store that offers more varied assortments. When tastes are not well...

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No abstract available.

A sequence of bids in Internet auctions can be viewed as record-breaking events in which only those data points that break the current record are observed. We investigate stochastic versions of the classical record-breaking problem for which we apply Bayesian estimation to predict observed bids...

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This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance that is able to represent key patterns of coverage and overlap...

No abstract available.