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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
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How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi; Peng, Siqing; Hampson, Daniel P. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10009882713
Cover Image
How do corporate associations influence customer relationship strength? The effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-455
Persistent link: https://www.econbiz.de/10009265654
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The effects of corporate ability and corporate social responsibility on winning customer support : an integrative examination of the roles of satisfaction, trust and identification
Xie, Yi - In: Global economic review 43 (2014) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10010339714
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Guanxi dynamics: shifts in the closeness of ties between Chinese coworkers
Chen, Xiao-Ping; Peng, Siqing - In: Management and organization review : MOR ; the journal … 4 (2008) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10003699259
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Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun; Keh, Hean Tat; Peng, Siqing - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 599-620
Persistent link: https://www.econbiz.de/10003923748