Market segmentation is a firmly established marketing concept and an important resource allocation tool. In consumer markets, benefit segmentation has become one of the most widely used bases. Buyer problems could be a useful basis for market segmentation in certain situations. The emphasis is...

The growth of product concept testing in the financial services industry raises the issue of recognising and handling bias created by the nature of measurement instruments. Specifically, the ordering, nature and context of questions affects the results obtained by market potential measures. The...

The problem of multi‐branch and multi‐functional financial service organisations in obtaining timely and actionable information in a manner that can enhance co‐ordination among operational units and personnel is addressed. Tracking systems are proposed as a vehicle for improving...

Perhaps there is no area in which the practice of financial management and its academic treatment are more divergent than in the area of corporate strategy or strategic planning. The practice of financial management or financial engineering has for many years been involved in assessing various...