Agostini, Lara; Nosella, Anna; Soranzo, Benedetta - In: Business Process Management Journal 23 (2017) 6, pp. 1144-1166
Purpose The purpose of this paper is to investigate the influence that different components of relational capital (marketing capability, open innovation with business and scientific partners, technological reputation, brand) have on customer performance (CP). Moreover, the moderating effect of...