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Donation Behavior toward In-Gr...
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Mittal, Vikas
190
Winterich, Karen Page
70
Zhang, Yinlong
20
Han, Kyuhong
15
Sridhar, Shrihari
15
Ross Jr, William T.
13
Frennea, Carly
12
Tsiros, Michael
12
Groening, Christopher
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Ross, William T.
11
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10
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10
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Fundamentals of marketing research ; Vol. 3
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Handbook of marketing strategy
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Journal of Product & Brand Management
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ECONIS (ZBW)
184
OLC EcoSci
43
RePEc
13
BASE
7
Other ZBW resources
6
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1
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas
;
Ross Jr, William T.
;
Baldasare, Patrick M.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10005979233
Saved in:
2
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
Saved in:
3
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas
;
Ross Jr, William T.
;
Tsiros, Michael
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
Saved in:
4
Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
Saved in:
5
Power distance belief and impulsive buying
Zhang, Yinlong
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
Saved in:
6
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
7
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
8
Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments
Winterich, Karen Page
;
Morales, Andrea C.
;
Mittal, Vikas
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 343-360
Persistent link: https://www.econbiz.de/10011337129
Saved in:
9
When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page
;
Mittal, Vikas
;
Aquino, Karl
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
Saved in:
10
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
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