Bruno Cyrino, Alvaro; Penido Barcellos, Erika; Tanure, … - In: International Journal of Emerging Markets 5 (2010) 3/4, pp. 358-376
Purpose – It has been argued in the international business literature that companies begin their internationalization trajectories by entering countries that are geographically and psychically closest to the country in which their home market is located before entering more distant ones. This...