The effect of uncertainty on governance choice remains a puzzle. In this paper we investigate the influence of behavioral uncertainty and ambiguity as determinants of alliance governance choice. We argue that different governance forms address different uncertainty problems: behavioral...

We argue that the optimal configuration of contractual and relational governance mechanisms in an alliance is contingent not only on the amount of asset specificity, but on the nature of the asset involved in the alliance. Physical assets are more suited to contractual controls, while knowledge...

We hypothesize that trust is a moderator of the direct relationship between control and coordination concerns and contractual complexity. Our results suggest that high trust weakens the positive relationship between control concerns and contractual complexity and reinforces the positive...