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Regulating child-related advertising in Nigeria
Gbadamosi, Ayantunji - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10008667650
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Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 108-126). 2011
Persistent link: https://www.econbiz.de/10008822547
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The entrepreneurship marketing environment
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 55-78). 2011
Persistent link: https://www.econbiz.de/10008822550
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Cognitive dissonance : the implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products
Gbadamosi, Ayantunji - In: International journal of retail & distribution management 37 (2009) 12, pp. 1077-1095
Persistent link: https://www.econbiz.de/10009521944
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Low-income consumers' reactions to low-involvement products
Gbadamosi, Ayantunji - In: Marketing intelligence & planning 27 (2009) 7, pp. 882-899
Persistent link: https://www.econbiz.de/10009526317
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Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10009532734
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Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji - In: Society and business review 10 (2015) 2, pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
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Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015
Persistent link: https://www.econbiz.de/10010393200