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Empirical investigation of channel reactions to brand introductions

Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-355

Persistent link: https://www.econbiz.de/10003906428

Channel Responses to Brand Introductions : An Empirical Investigation

Sriram, S. - 2007

Persistent link: https://www.econbiz.de/10012728934

Empirical investigation of channel reactions to brand introductions

Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-356

Persistent link: https://www.econbiz.de/10008882309

Entry, its deterrence, and its accommodation : a study of the US photographic film industry

Kadiyali, Vrinda - In: The Rand journal of economics 27 (1996) 3, pp. 452-478

Persistent link: https://www.econbiz.de/10001204542

Exchange rate pass-through for strategic pricing and advertising : an empirical analysis of the US photographic film industry

Kadiyali, Vrinda - In: Journal of international economics 43 (1997) 3, pp. 437-461

Persistent link: https://www.econbiz.de/10001233550

Survival Determinants for Online Retailers

Nikolaeva, Ralitza; Kalwani, Manohar U; Robinson, William T - In: Review of Marketing Science 7 (2009) 1

Survival determinants can influence important strategic decisions. Analysis of longitudinal data on 418 online retailers in fourteen Bizrate product categories yields insights into key survival determinants. Survival tends to be easier for introductory versus growth stage entrants. Survival,...

Persistent link: https://www.econbiz.de/10014619499