Dahab, Debra J.; Su, Wanru; Riolli, Laura; Marquardt, … - In: International Journal of Commerce and Management 7 (1997) 1, pp. 29-56
This paper presents the results of survey research conducted in 1994 and 1995 on consumer perceptions of different retail formats in Albania. As a developing country where consumers and retailers are learning to adjust to a new market system, Albania presents a unique context for this type of...