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Paswan, Audhesh
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41
College students' consumption of credit cards
Blankson, Charles
;
Paswan, Audhesh
;
Boakye, Kwabena G.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 567-586
Persistent link: https://www.econbiz.de/10010026086
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42
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Paswan, Audhesh
;
Cheng, Julian Ming-Sung
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010073002
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43
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2012
)
8
,
pp. 641-655
Persistent link: https://www.econbiz.de/10009982417
Saved in:
44
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10010088293
Saved in:
45
Outshopping Through the Internet: A Multicountry Investigation
Lee, Dongdae
;
Paswan, Audhesh
;
Ganesh, Gopala
;
Xavier, M.J.
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008228946
Saved in:
46
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-266
Persistent link: https://www.econbiz.de/10008308163
Saved in:
47
Outshopping Through the Internet: A Multicountry Investigation
Lee, Dongdae
;
Paswan, Audhesh
;
Ganesh, Gopala
;
Xavier, M.J.
- In:
Journal of global marketing
22
(
2008
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008172381
Saved in:
48
Do consumers discern innovations in service elements?
Zolfagharian, Mohammadali
;
Paswan, Audhesh
- In:
The journal of services marketing
22
(
2008
)
5
,
pp. 338-352
Persistent link: https://www.econbiz.de/10008093036
Saved in:
49
Do consumers discern innovations in service elements?
Zolfagharian, Mohammadali
;
Paswan, Audhesh
- In:
The journal of services marketing
22
(
2008
)
4-5
,
pp. 338-352
Persistent link: https://www.econbiz.de/10008105461
Saved in:
50
Assessing text mining algorithm outcomes
Ashton, Triss
;
Evangelopoulos, Nicholas
;
Paswan, Audhesh
; …
- In:
Journal of business analytics
3
(
2020
)
2
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012383997
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