Goode, Sigi; Lin, Chinho; Fernandez, Walter; Jiang, James J. - In: European Journal of Operational Research 237 (2014) 2, pp. 649-657
While the application service provider (ASP) market continues to grow, it is fiercely competitive, and ASPs encounter difficulties in retaining customers and achieving long-term profitability. One stream of prior literature suggests that customer loyalty is driven by service quality, while...