To date, most research on outsourcing is modeled from the client's perspective. In this paper, we approach the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) outsourcing contracts from the vendors' perspective. Since a vendor always has the option to accept or not accept...

In this article, the authors argue that manufacturing experiences much of the turbulence and conflict imposed by the dynamic global marketplace through its relationship with marketing, because marketing is usually responsible for introducing changing competitive priorities and demand patterns to...

In this article the authors present a framework that describes coordination difficulties for each of five international strategy alternatives. For each international strategy, the authors discuss the conditions that can create conflicts in managing marketing, operations, and product development....