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Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
Bigné, Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3, pp. 575-595
Persistent link: https://www.econbiz.de/10009846078
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La influencia de la dependencia del medio en el comercio electrónico B2C : propuesta de un modelo integrador aplicado a la inteción de compra futura en Internet : an integrative mo...
Sanz Blas, Silvia; Ruiz Mafe, Carla; Aldás Manzano, … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 45-75
Persistent link: https://www.econbiz.de/10003798123
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Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
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Mobile Internet adoption by Spanish consumers
Ruiz Mafe, Carla; Sanz Blas, Silvia; Broz-Lofiego, Adrian; … - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 221-236). 2009
Persistent link: https://www.econbiz.de/10003885233
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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The impact of television dependency on teleshopping adoption
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Direct marketing : an international journal 2 (2008) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10003934120
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Mobile commerce adoption in Spain : the influence of consumer attitudes and ICT usage behaviour
Aldas-Manzano, Joaquin; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Handbook of research in mobile business : technical, …, (pp. 282-292). 2009
Persistent link: https://www.econbiz.de/10003940526
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Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
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Consumer shopping behavior online : the case of Spanish web users
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Global consumer behavior, (pp. 147-173). 2007
Persistent link: https://www.econbiz.de/10003502493
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The functional-psychological continuum in the cognitive image of a destination: a confirmatory analysis
Bigné Alcañiz, J. Enrique; Sánchez, Isabel; Sanz … - In: Tourism management : research, policies, practice 30 (2009) 5, pp. 715-723
Persistent link: https://www.econbiz.de/10003873897