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Zinkhan, George M.
122
LaTour, Michael S.
55
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17
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12
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11
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10
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9
Dixit, Ashutosh
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Kwak, Hyokjin
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Pan, Yue
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Krishen, Anjala S.
7
Peters, Cara
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Pitt, Leyland F.
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Braunsberger, Karin
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Christian Zinkhan, F.
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Reichert, Tom
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Song, Ji Hee
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Journal of business research : JBR
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OLC EcoSci
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54
Other ZBW resources
20
RePEc
18
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51
Radon: Appealing to our fears
Latour, Michael S.
;
Tanner, John F.
- In:
Psychology & marketing
20
(
2003
)
5
,
pp. 377-394
Persistent link: https://www.econbiz.de/10006968441
Saved in:
52
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
53
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
Saved in:
54
Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.
;
LaTour, Michael S.
;
Middleton, Courtney
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10008120868
Saved in:
55
ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.
;
LaTour, Michael S.
;
Loraas, Tina
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
Saved in:
56
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
LaTour, Michael S.
;
Rotfeld, Herbert J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008122337
Saved in:
57
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising
Reichert, Tom
;
LaTour, Michael S.
;
Kim, JooYoung
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008125020
Saved in:
58
A Test of Media Literacy Effects and Sexual Objectification in Advertising
Reichert, Tom
;
LaTour, Michael S.
;
Lambiase, Jacqueline J.
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
1
,
pp. 81
Persistent link: https://www.econbiz.de/10008125730
Saved in:
59
Comments -- Fear arousal in advertising
LaTour, Michael S.
;
Tanner, Jeff
- In:
International journal of advertising : the quarterly …
25
(
2006
)
3
,
pp. 409-416
Persistent link: https://www.econbiz.de/10008126628
Saved in:
60
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Pickrell, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
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